According to the pernicious Utopian fairy story entitled 'Herbalife' (which Michael Johnson and his criminal associates continue to peddle as total reality), 'Herbalife's founder,' Mark Reynolds Hughes (1956-2000), was a great 'Visionary' - an exemplary human being and 'philanthropic businessman' - an ordinary guy who (starting with virtually nothing), overcame adversity to 'achieve his dreams and goals,' and whose only purpose in life was to 'help others to achieve their own dreams and goals.'
In the adult world of quantifiable reality, Mark Hughes was an 'MLM income opportunity' racketeer - a good-looking, well-groomed, well-tanned and well-rehearsed (but otherwise-mediocre) little charlatan who amassed a vast fortune unlawfully - seducing, cheating and silencing an endless-chain of victims by steadfastly pretending moral and intellectual authority. Mark Hughes undoubtedly suffered from severe and inflexible Narcissistic Personality Disorder (NPD), but as a teenager, his addiction to alcohol and drugs, had brought him into contact with a blame-the victim cultic racket known as 'CEDU' (pronounced 'see do') - a spin-off of 'Synanon' a.k.a. 'The Church of Synanon.'
In 1974, aged 18, Hughes was a full-time (non-salaried) shill for the 'CEDU' racket. i.e. For a small cut (allegedly 5%), he targeted affluent individuals in California; gathering 'donations' for his masters by pretending that he was the living proof that 'CEDU' was able to transform losers into winners. Throughout the 1970s, Hughes (who looked the part and was a confident performer) acted essentially the same role for various fly-by-night 'MLM income opportunity' racketeers. They were hiding their criminal enterprise behind claims to be selling 'dietary products' (i.e. effectively unsaleable pseudo-medical wampum). Finally, in 1980, aged 24, Hughes instigated his own slightly more-sustainable, copy-cat 'MLM' racket which he labelled 'Herbalife.'
Twenty years, and 4 (former Beauty Queen) trophy wives, later, Hughes had been allowed to sell effectively-valueless shares in 'Herbalife' on Wall St. He was now a $ multi-millionaire, but behind the kitsch rags to riches fairy story, he remained chronically addicted to alcohol and prescription drugs. At this time, had the truth about Hughes precarious mental and physical state become public knowledge, then his entire racket (which was built on his own fake iconic status) would probably have collapsed. However, Hughes was then found dead in highly-suspicious circumstances (apparently from an accidental, alcohol-laced overdose of anti-depressants). Thus, a new generation of 'Herbalife' bosses was able to maintain the instigator's monopoly of information; allowing Hughes' absurd racket to expand to billion-dollar proportions (right under the noses of regulators, journalists, law enforcement agents, etc.).
Classically, the co-ordinated, devious techniques of social, psychological and physical persuasion which Mark Hughes, and his successors, employed to instigate, and maintain, the 'Herbalife' racket, are neither original nor unique. The great weakness of all totalistic cults, is that, once you know how they function by deceiving their adherents into accepting a Utopian fiction as fact, the inflexible reality-inverting reactions of these groups to any challenge to their authenticity, can be predicted with almost 100% accuracy. It should also be remembered, that both the leaders and core-adherents of cults are dissociated from external reality, and that the unquestioning obedience of the core-adherents to their group's controlling-fiction only serves to confirm, and magnify, the leaders' existing delusions of grandeur.
'The purpose of Newspeak was not only to provide a medium of expression for the world-view and mental habits proper to the devotees of Ingsoc, but to make all other modes of thought impossible. It was intended that when Newspeak had been adopted once and for all and Oldspeak forgotten, a heretical thought - that is, a thought diverging from the principles of Ingsoc - should be literally unthinkable, at least so far as thought is dependent on words. Its vocabulary was so constructed as to give exact and often very subtle expression to every meaning that a Party member could properly wish to express, while excluding all other meanings and also the possibility of arriving at them by indirect methods. This was done partly by the invention of new words, but chiefly by eliminating undesirable words and by stripping such words as remained of unorthodox meanings, and so far as possible of all secondary meanings whatever.'
Georges Orwell (Appendix to 'Nineteen Eighty-Four')
The purpose of 'MLM Income Opportunity' jargon is not only to provide a medium of expression for the unquestioning world-view and mental habits proper to the core-adherents of 'MLM' groups, but to make all other critical and evaluative modes of thought impossible. It is intended that when 'MLM Income Opportunity' jargon has been adopted once and for all and traditional language forgotten, a heretical thought - that is, a thought diverging from the 'positive' principles of 'MLM' - should be literally unthinkable, at least so far as thought is dependent on words. Its vocabulary is so constructed as to give exact and often very subtle expression to every 'positive' meaning that an 'MLM Distributor' can properly wish to express, while excluding all other 'negative' meanings and also the possibility of arriving at them by indirect methods. This is done partly by the invention of new 'positive' words and phrases ('Herbalife', 'Amway', 'NuSkin', 'Xango', 'Multi-Level Marketing', 'Distributor' , Independent Business Owner,'), but chiefly by eliminating undesirable 'negative' words and phrases ('cult', 'totalitarian', 'fraud', 'deception', 'brainwashing', 'victims', 'exploitation' , 'de facto slaves') and by stripping such words and phrases as remain of unorthodox meanings, and so far as possible of all secondary meanings whatever.
- has a grandiose sense of self-importance.
- is preoccupied with fantasies of unlimited success, power, brilliance, beauty, ideal love, etc.
- believes that he/she is special and unique and can only be understood by other special people.
- requires excessive admiration.
- strong sense of self-entitlement.
- takes advantage of others to achieve his/her own ends.
- lacks empathy.
- is often envious or believes that others are envious of him/her.
- arrogant disposition.
David Brear (copyright 2014)